Visualmarketingstrategy

In the continuously changing environment of enterprise marketing, video has evolved to be more than something to help tell your story; it is now a revenue driver. Though creating videos that are engaging and even compelling does not mean anything on its own. Understanding what resonates with your audience and drives measurable action is key to success. With Sinch Visual Analytics, businesses can replace vanity numbers in their success metrics with metric outputs that create conversions, engagement, and return on investment (ROI). Tracking Engagement Beyond Views Traditional video metrics like view counts and likes offer a limited perspective. Sinch Visuals Analytics offers detailed insights into viewer behavior around watches, click-through rates, or how people interact within a video. By glancing at which sections are most engaging and where viewers are lost, marketers can refine messaging and the chance to further engage viewers. This type of insight level adds further detail when cr...

Mobile experiences have now become the center of customer engagement, and companies are rethinking how they engage with customers on the go. While text-based communication is still valuable, customers now demand a richer, more immersive experience. With Sinch Visuals, the large business can elevate everyday mobile messaging into an engaging, dynamic experience that captures attention and inspires action.   Turning Messages into Experiences Mobile messaging has traditionally been about communicating information. Sinch Visuals turns mobile messaging into an opportunity to tell stories and interact. To improve communications through mobile, large enterprises can leverage images, videos, and other interactive components in their messages. These features improve engagement and information retention, from a simple product launch announcement to a personalized offer.   Increasing Engagement Across Channels People interact with brands in many ways, such as through SMS...

Connecting video analytics with CRM and marketing automation platforms is essential for modern businesses aiming to optimize their video and content marketing strategies. Sinch India supports seamless video API integration to enable data-driven, personalized, and efficient video-based marketing, driving better customer engagement and conversion. Why Connect Video Analytics with CRM and Marketing Automation? Video analytics provides detailed insights into how viewers interact with video content—such as watch time, drop-off points, clicks on calls to action, and sharing behavior. When integrated with CRM systems, these insights allow businesses to link video engagement data with customer profiles and histories, delivering deeper understanding of customer interests and readiness to convert. Marketing automation platforms can use this data to trigger tailored follow-ups, nurture campaigns, or personalized offers based on actual video behavior. How to Achieve Video API Integration ...

In today’s competitive market, video marketing for your business is no longer optional — it’s essential. Videos capture attention, boost engagement, and drive conversions more effectively than many other content types. However, to truly harness the power of video, businesses must go beyond just creating content. This is where integrating video analytics with your CRM (Customer Relationship Management) and marketing automation tools becomes a game-changer. When you use a video production service to craft your brand’s videos, you gain high-quality content tailored to your audience. But without tracking how viewers interact with these videos, much of their potential remains untapped . Integrating video analytics helps you gain deep insights into viewer behavior: who watched the video, how long they stayed engaged, which parts they rewatched, and whether they took any desired actions afterward. By linking these insights directly with your CRM, you can create a more complete profile of you...

We all know that first impressions are important, especially in the digital world. Whether you’re welcoming onboard a new customer, app user, or B2B client, a standard welcome email no longer suffices. Do you want to amaze users from the get-go? Then look no further than personalized interactive video.   Personalized walkthrough videos  are more than just fancy explainer videos. These are videos that greet users by their name, walk users through specific features, and respond in real-time to user clicks, or responses. And the best part? You can automate it all.   Step One: Plug It into Your Existing Workflow   The secret to using  interactive video onboarding  right is to integrate it with the existing communication or marketing automation platforms such as Salesforce, HubSpot, or a custom backend. You can trigger video generation using onboarding events, like signing up, logging in for the first time, or finishing a setup step. There are platforms like Sin...