Connecting video analytics with CRM and marketing automation platforms is essential for modern businesses aiming to optimize their video and content marketing strategies. Sinch India supports seamless video API integration to enable data-driven, personalized, and efficient video-based marketing, driving better customer engagement and conversion. Why Connect Video Analytics with CRM and Marketing Automation? Video analytics provides detailed insights into how viewers interact with video content—such as watch time, drop-off points, clicks on calls to action, and sharing behavior. When integrated with CRM systems, these insights allow businesses to link video engagement data with customer profiles and histories, delivering deeper understanding of customer interests and readiness to convert. Marketing automation platforms can use this data to trigger tailored follow-ups, nurture campaigns, or personalized offers based on actual video behavior. How to Achieve Video API Integration ...