Customer engagement is no longer measured by how many messages are sent. It is measured by how people respond. Opens, clicks, viewing time, and actions tell a clearer story than reach alone. Personalized video messaging has become one of the most effective ways to improve these metrics because it speaks directly to the individual, not the crowd. Video already performs better than text for attention. When personalization is layered in, engagement moves from passive viewing to active participation. That shift has a measurable impact on how customers interact with brands. Why Generic Messages Fail to Hold Attention Generic messages feel familiar and easy to ignore. Customers have learned to skim and move on. Even a nicely produced corporate marketing video can lose impact if it feels designed for everyone. Personalization changes perception. When a message includes customer specific context, attention increases. Viewers recognize that the content is relevant to them, which encourages the...